Insights
Growth, marketing & software — without the fluff
Practical reads on ads, social, SEO and e-commerce, written by the team that also builds the software behind them.
·6 min read
Your Shopify Store Has Traffic But No Sales. Here's Why.
Traffic without sales usually isn't a traffic problem — it's a conversion problem. Here are the specific reasons Shopify visitors leave without buying, and the practical fixes that move the needle.
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SEO vs Paid Ads: Where Should Your First Marketing Euro Go?
Most founders frame SEO and paid ads as a choice. It isn't. Here's how to decide where your first euro goes based on your timeline, margins, and offer, and how the two channels make each other stronger.
Read article·6 min read
How Much Do Social Media Ads Cost in 2026? Budgets, Drivers, and How to Plan Spend
Social media ad costs in 2026 aren't a fixed price, they're an auction shaped by your industry, geography, creative and timing. Here's how to read the benchmarks and plan spend you can actually defend.
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